Nook Might be Available in B&N Store as Early as November 20

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Nook Might be Available in B&N Store as Early as November 20

Reader.ly describes a fascinating experience as as an avid and enthusiastic e-book lover in search of nook at a B&N store which is supposed to be available November 30. The conversation with sales person seems to suggest that nook will be available in-store November 20. Here is the relevant section from Reader.ly:

Finally I spotted a cashier before she disappeared behind a large reading glasses display. I sprinted over to her. “Can I see a nook?” I asked breathlessly. She shook her head. “It’s not available until November 20th. The best way to get a nook is to go to the web site, bn.com, and you can place a pre-order for it.”

“But when can I see it in the store?”

“You should just go to the web site and learn about it there.” This time she handed me a small nook-sized booklet from a 15-inch display next to the register.

“So you’re never going to have them in the store?”

“Not until November 20th.”

Tell me how this makes sense. Even if it’s not available to purchase until late November, why not let people look at the nook in the store, turn it over, ooh and ah, and conveniently place a pre-order for it on the spot? I left feeling a little dejected, and even rejected, by Barnes & Noble’s lack of excitement. Quite likely, there aren’t enough units out of production to put one or two into thousands of stores nationwide. I would have settled for a video though, or reviewed a comparison chart, and understood if she had said to come back on November 10 or 15 to get a live demo. By not putting the nook into their customers’ hands even for a few minutes — letting them see for themselves how the eInk is so easy on the eyes and cool, it works like an iPhone on the bottom — Barnes & Noble is wasting their single biggest advantage over Amazon: their big, boxy and very tangible stores.

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Posted by admin on Oct 24th, 2009 and filed under News, Nook, feature. You can follow any responses to this entry through the RSS 2.0. You can leave a response by filling following comment form or trackback to this entry from your site