With Amazon landing some major authors for exclusive book publication deals, Barnes & Noble is attempting to strike back with an ultimatum for the online retailer.
As pointed out by Bloomberg Businessweek reporter Brad Stone on Google+ earlier today, Barnes & Noble will not stock physical copies of books released by Amazon’s publishing division. Designed to keep Amazon out of the brick and mortar locations across the United States, the company is taking this position in response to Amazon’s new strategy of selling physical and digital copies of specific releases exclusively through the site. While Stone calls this move a “declaration of war” against the online retailer, Barnes & Noble will sell Amazon titles online through its main site. However, Amazon would likely prefer to keep all online sales moving through Amazon.com.
As detailed by Barnes & Noble Chief Merchandising Officer Jaime Carey, he stated “Barnes & Noble has made a decision not to stock Amazon published titles in our store showrooms. Our decision is based on Amazon’s continued push for exclusivity with publishers, agents and the authors they represent. These exclusives have prohibited us from offering certain eBooks to our customers.”
Carey continued “Their actions have undermined the industry as a whole and have prevented millions of customers from having access to content. It’s clear to us that Amazon has proven they would not be a good publishing partner to Barnes & Noble as they continue to pull content off the market for their own self interest. We don’t get many requests for Amazon titles, but If customers wish to buy Amazon titles from us, we will make them available only online at bn.com.“
With over 700 physical locations across North America, Barnes & Noble has likely taken this position to force authors into rethinking if Amazon is going to be a worthwhile publisher. If an author cannot get their new book into Barnes & Noble stores, they may consider signing with a traditional publisher. In a previous move during October 2011, Barnes & Noble removed allphysical copies of graphic novels created by DC Comics after Amazon secured exclusive rights to selling the digital versions………
http://www.digitaltrends.com/web/barnes-noble-wont-stock-books-published-by-amazon/
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