B&N investors have decided to sell the company. The financial trouble, bad earings, and ‘unvervalued shates’ are to blame for such decision. When Amazon announced the new Kindle, B&N announced the uncertain future of the company. Recently the company cut the price of Nook from $259 to $199 and released Nook wifi at $149. And Amazon, in retaliation, reduced the price of Kindle 2 to $189. At that time it was believed that B&N was committed to Nook platform, and ready to head-to-head with Amazon. In a month, the situation has changed, and now the uncertainty about the future of the company is making the fate of Nook much more gloomy.
Who wants to buy a device which needs to be served by a company that is in the state of trouble and uncertainty. The customers who still have some fascination for Nook are in constant emotional state of indecision: buy or not to buy…..But how long they can face such inner struggle? So, the possibility for a boost in Kindle sales is inevitable. The new Kindle is already sold out even it gets released. The current state of B&N will definitely boost Kindle sales further. A majority of current Nook owners would be unhappy enough to switch to Kindle. The prospective Nook owners will choose to align with Kindle. That’s enough for Amazon to be happy!
And the Kindle entusiasts rejoice the triumph of Kindle!
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