A new survey claims one in 40 of us were given a Kindle this Christmas. Were you?
So, how many of you out there got Kindles for Christmas? A new YouGov
survey [PDF] (admittedly of only 2,012 people, and carried out online, which might positively skew the results) says that one in every 40 adults was given an ereader, and “of the 1.33 million e-readers gifted at Christmas, 92% were Kindles”.
Those are pretty impressive numbers – although, as ever when it comes to ereading, they pale in the light of the figures coming out of the US, where Amazon.com says it sold “well over” one million Kindles a week in December.
The popularity of ereaders this Christmas, though, gives publishers a second bite of the virtual cherry when it comes to festive sales, with all the newly-kitted-out readers keen to purchase new titles for their new gadget. I asked a few publishers what their sales were like on Christmas day, and the results were pretty staggering. HarperCollins had ebook downloads of over 100,000 on the 25th, “a record high and an increase of over 600% on the daily average during the previous month”, it said, with its bestselling ebook George RR Martin’s A Game of Thrones………
http://www.guardian.co.uk/books/booksblog/2012/jan/06/kindle-christmas-2011
