The trade ebook sales slows down in recent times, accoring to The Association of American Publishers (AAP) and International Digital Publishing Forum (IDPF). For years 2007-2009 ebook sales figures are as follows:
2007: $ 31.7 million
2008: $ 53.5 million (65% increase over 2007)
2009: $ 169.5 million (217% increase over 2008)
The following table shows ebook sales from Quarters 2002 through Q2 2010:
| Quarters | Revenues | Quarters | Revenues | Quarters | Revenues |
| Q1 02 | $1,556,499 | Q1 06 | $4,100,000 | Q1 10 | $91,000,000 |
| Q2 02 | $1,258,989 | Q2 06 | $4,000,000 | Q2 10 | $88,700,000 |
| Q3 02 | $1,329,548 | Q3 06 | $4,900,000 | Q3 10 | |
| Q4 02 | $1,649,144 | Q4 06 | $7,000,000 | Q4 10 | |
| Q1 03 | $1,794,544 | Q1 07 | $7,500,000 | ||
| Q2 03 | $1,842,502 | Q2 07 | $8,100,000 | ||
| Q3 03 | $1,789,455 | Q3 07 | $8,000,000 | ||
| Q4 03 | $1,917,384 | Q4 07 | $8,200,000 | ||
| Q1 04 | $1,794,130 | Q1 08 | $11,200,000 | ||
| Q2 04 | $1,887,900 | Q2 08 | $11,600,000 | ||
| Q3 04 | $2,460,343 | Q3 08 | $13,900,000 | ||
| Q4 04 | $3,477,130 | Q4 08 | $16,800,000 | ||
| Q1 05 | $3,161,049 | Q1 09 | $25,800,000 | ||
| Q2 05 | $3,182,499 | Q2 09 | $37,600,000 | ||
| Q3 05 | $2,310,291 | Q3 09 | $46,500,000 | ||
| Q4 05 | $2,175,131 | Q4 09 | $55,900,000 |
According to IDPF, when interpreting this data, you should keep in mind:
- This data represents United States revenues only
- This data represents only trade e-book sales via wholesale channels. Retail numbers may be as much as double the above figures due to industry wholesale discounts.
- This data represents only data submitted from approx. 12 to 15 trade publishers
- This data does not include library, educational or professional electronic sales
- The numbers reflect the wholesale revenues of publishers
- The definition used for reporting electronic book sales is “All books delivered electronically over the Internet or to hand-held reading devices”
Even we consider US only, the data may not reveal the actual revenue since it’s based on only 12-15 trade publishers. In recent times we see an explosion of self publishing ebooks through Kindle publishing platform, Smashword or Lulu. The fight over pricing ebooks might have also impact on such revenue as the big publishers are trying to enforece so called Agency model to retain gains (profit) from the ebooks market, which might backfire.
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