Scribble Press has three brick-and-mortar stores where more than 30,000 children have created their own books. Now, with the help of the iPad, it’s gearing up to become a global business.
The company has launched a free iPad app that digitizes the coloring and writing process usually completed in its marker-lined studios. Within the next week, Scribble will begin publishing board books — the kind with cardboard covers thick enough to chew on — created with the app.
“Most kids draw well before they write well,” says Scribble Press co-founder Anna Barber. “The iPad is a good medium for that, but the computer isn’t…The minute [the iPad] came out, I thought it was the perfect channel for what we were trying to do.”
There are plenty of websites that will publish a book you create, but dragging a mouse lacks the freedom of coloring, and scanning pages is a bother for mom and dad. Before the iPad, there wasn’t a good way to take Scribble Press’s “Build-A-Bear for books” experience outside of its stores. ……..
