The hardware business for us has been so successful that we’re going to continue. I predict there will be a 10th-generation and a 20th-generation Kindle. We’re well-situated to be experts in purpose-built reading devices.
At $139, if you’re going to read by the pool, some people might spend more than that on a swimsuit and sunglassesAt $139, if you’re going to read by the pool, some people might spend more than that on a swimsuit and sunglasses
There will never be a Kindle with a touch screen that inhibits reading. It has to be done in a different way. It can’t be a me-too touch screen.
Source: The New York Times
We developed this device for serious readers. At these price points, it may be much broader than that. People will buy them for their kids. People won’t share Kindles any more.
There are going to be 100 companies making LCD [screen] tablets. Why would we want to be 101? I like building a purpose-built reading device. I think that is where we can make a real contribution.
For the vast majority of books, adding video and animation is not going to be helpful. It is distracting rather than enhancing. You are not going to improve Hemingway by adding video snippets.
Source: WSJ
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