Jeff Bezos: Kindle e-book reader will display more book formats beyond its own

Jeff Bezos recently spoke on kindle in a conference in New York sponsored by Wired’s Disruptive by Design. The NYTimes reports that Bezos wants the kindle as a hardware as a separate business from e-book store one.  Wired also reports similar story where he describes that the kincle is cheap since you can buy it without any commitment to subscribe a certain number of e-books monthly ending up a lower cost in the long run. He says, “it’s cheaper in the long run for customers to pay something akin to the actual cost for hardware. And fees and minimum purchase requirements create friction….Instead of driving the cognitive complexity of a two-year commitment, [we] just tell people, ‘This is the actual cost of the device’”. Bezos said that the cellphone like subscription was also in his mind before the launch of the kindle; but decided not to go in that direction: “We sell a lot of cellphones for a penny, and you know, when you’re buying a cellphone for a penny, there’s got to be a catch — and there is” in the recurring cost of monthly service which is free with the kindle’s Whispernet service. He elaborates ““We want to have the best electronic book store, and we want to have the best-built e-reader — not try to use one to thing to advantage the other.” What else came out of his mouth? Here is it:

• kindle books will be available on other devices (not sure, desktop is one of them)
• kindle books will be available at the same $9.99 price on all devices (does it mean price will not go up any time as it happened before?)
• kindle will support other e-ook formats as well (EPUB? what else?)

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