Amazon has announced Kindle commercial contest for this year. Film your own 30-second video advertising the Kindle, and you’ll get to compete for $15,000 in Amazon.com Gift Cards. In addition to the Grand Prize, we will also be awarding $2,500 in Amazon.com Gift Cards to select runners-up.
Here is what Amazon says:
We’re looking for a new 30 second commercial that most effectively communicates the Kindle experience. The commercial can focus on one or more features, be brand focused, or communicate how reading on Kindle makes you feel. Just show us something that would catch your eye (or ear) and make you want to buy a Kindle. We also are open to ads that talk about the ability to read Kindle books anywhere with our free Kindle reading apps. Ads that draw comparisons with competitive products are welcome; however, we will not consider submissions that attack and denigrate competitors. Read the Official Rules.
Our official judging criteria for determining the finalists and semi-finalists are:
1. Creativity
2. Overall appeal
3. Likelihood of making viewers want to buy a Kindle (or get a free reading app).
Amazon suggest contestants to read the Kindle customer reviews and familiarize yourself with these key features of the latest generation Kindle:
- Books in 60 seconds – Think of a book and start reading it in 60 seconds. Kindle uses the same 3G wireless technology as advanced cell phones. But unlike cell phones, there are no monthly bills and no annual contracts.
- All-New, High Contrast E-Ink Screen – 50% better contrast
- Read even in bright sunlight – No glare
- New Sleek Design – 21% smaller body with same 6” size reading area.
- 15% Lighter – Only 8.7 ounces, read comfortably for hours with just one hand.
- Battery Life of One Month – A single charge lasts up to one month with wireless off.
- Double the Storage – Carry up to 3,500 books wherever you go.
- Buy Once, Read Everywhere – Read your Kindle books on all your devices.
- Global 3G Wireless – At home or abroad, wireless works in over 100 countries.
Visit here to know about the contest.
Here are four previous Kindle commercials that you might enjoy:
Kindle Commercial 1
Kindle Commercial 2
Kindle Commercial 3
Kindle Commercial 4
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