The Kindle Fire was first released to the public in mid-November 2011 after a much-hyped product announcement by Amazon CEO Jeff Bezos in October. Sales have been impressive, but three months later, how satisfied are customers with their purchases?
ChangeWave Research, a part of analytics and data research firm 451 Research, set out to research just that, interviewing a sampling of 254 North American Kindle Fire owners. What they found is an elusive data set, which can serve as a kind of Rorschach Test to be used as evidence by those who say the Kindle Fire is a disappointing bust, as well as by those who see the device as a well-made, low-cost iPad alternative.
There are essentially two camps in the argument over the Kindle Fire’s worth and its place in the Tablet Universe: Those who write off the Kindle Fire as cheap, clunky and non-functional, and a weak replacement for the iPad, and those who applaud it as a fundamentally different kind of tablet than the iPad, due to its smaller size and lower price – an inexpensive, user-friendly device that, though not as robust as the $500-and-up iPad, can still do everything on the multimedia side you could reasonably want a $200 tablet to do……..
http://www.huffingtonpost.com/2012/02/03/kindle-fire-satisfaction-survey_n_1252872.html
