New Sony Reader: Why Do Sony Still Want Prove It’s Presence in eReader Market?
Sony is going to release yet two more ereaders: Sony Reader 350 – 5″ screen (pocket edition), and Sony Reader 650 – 6″ screen (touch edition). However, this time pocket edition will also get touchscreen. The design pf Sony 350 seems to be like Sony 600 with touchscreen. According to Sony, both devices will have the properties like
- The touch screen is no longer over the eInk screen
- Amazing and crisp paper-like appearance
- There are multiple language dictionaries – 2 English dictionaries plus 10 Language translation dictionaries
- Cache capability that allows for faster page turns
- 2 GB storage capacity
- Intelligent Zoom for scanned documents, PDFs, and newspaper clippings
- 10,000 page turns on a single charge
Sony is the first company to enter ereader and ebook market with eink screen in 2006. From that time Sony has already released at leat five different models of ereader and it is the first company to introduce touchscreen ereader based on eink. However, the ereader market did never really took off until Aamazon released Kindle. Later B&N introduced Nook, & Apple released iPad, and Sony, in fact, became non-noticable player in ebook market. Sony really lost its leadership in this market. We never observed Sony taking any significant steps competing with Amazon to play leadership role and capture significant market share in both ereader & ebook market the way Amazon & B&N fought each other, and still doing so. Even with the new rumors of two new ereaders I don’t really find any significant steps Sony is going to take. In fact Sony is evolving so slowly, and giving so much effort on things that do not enhance reading or sharing content or ebooks that can’t reach readers hearts & souls. This is quite contrary to what Amazon is doing. Moreover, Sony never realized that a reader without vast & constant flow of contents or ebooks at competitive prices is doomed to fail.
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