Nook Touch is head-to-head with Kindle Touch at $99
After Amazon announced its new set of Kindles we didn’t hear anything from its competitors like B&N. However, it was well-known at that time that B&N will announce a new Nook Color in the early November. And now we know the announcement is coming on November 7. In preparation of that B&N is going to lower the price of Nook Color 1 according to some leaked Wal-Mart flyer. Now we have another leaked document showing Nook Touch is going to be sold at $99.
Amazon is selling Nook Touch wifi-only version at $99 which is ads supported. Now B&N says that the company can also sell the similar device at $99 without “annoying ads” support (see the picture). The original price of Kindle Touch wifi with ads support is $139. Amazon subsidizes $99 Kindle Touch with ads.
It seems now we are heading towards another round of device war to capture the market share. I’m not sure how B&N would be able to sell Nook Touch at $99 without making loss on device itself, and how Amazon will respond to such an announcement.
Another problem is Nook Touch is already in the market for couple of months. Kindle Touch is still at pre-order level. If Amazon makes any decision to cut the price in response now, then they company must sell it at new price to all pre-ordered customers. I guess this would be a great dilemma for Amazon.
|Kindle Touch OR Nook Touch?|
|The All-New Nook! The Simple Touch Reader jat BarnesandNoble.com!|
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