Not just Penguin, other Indian book publishers are taking the risk to launch e-books to try out the potential of this virgin market at a local level. Top publishing houses like Harper Collins and Amar Chitra Katha are all expected to release their first set of e-books within the next six months.
“We are aggressively converting books into e-books. At this point in time, there is not a big market for e-books here but when the device explosion happens, we’ll be there,” says Ananth Padmanabhan, vice-president for sales at Penguin Ind-ia. HarperCollins India, the Indian subsidiary of American publishing major HarperCollins, will launch its first e-book this year. …
http://economictimes.feedsportal.com/fy/8av2Evo0Vizfk1dp/story01.htm
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