Publishing industry looks to Barnes & Noble to save it from Amazon’s onslaught

The pub­lish­ing indus­try is in the midst of a mas­sive decline, with sales of phys­i­cal books drop­ping year after year, and Bor­ders, the second-largest book­store chain in the US, clos­ing its doors last sum­mer. The rise of ebooks — and Ama­zon’s Kin­dle, in par­tic­u­lar — has been a major con­tribut­ing fac­tor, but it’s the maker of a pop­u­lar e-read­er that pub­lish­ers are now pin­ning their hopes on: Barnes & Noble. In a pro­file on the com­pa­ny’s CEOWIlliam Lynch, the New York Times exam­ines the dynam­ic cur­rent­ly in play between tra­di­tion­al pub­lish­ing hous­es and the retail­er. It all comes down to book­stores: pub­lish­ers view the expe­ri­ence of brows­ing in a phys­i­cal loca­tion as vital to their future suc­cess, and B&N is one of the last majorUS…

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http://www.theverge.com/2012/1/29/2755207/publishing-industry-barnes-noble-amazon

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